Topic
Marketing & growth
Using AI to find and keep customers, without the hype. Practical notes for operators.
- BriefingJune 20, 2026
How to Run World Cup Marketing With AI: A Month of Content in an Afternoon
The World Cup has the whole country watching, and AI now lets a one-person shop run marketing that used to need an agency. Here is the exact playbook to build a month of on-brand, soccer-season content in about an afternoon, the verified reason small businesses actually have the edge right now, and the one rule that keeps your social account from getting banned.
Read· 4 min read - BriefingJune 15, 2026
You Can Now Buy Ads Inside ChatGPT, With No Minimum Spend
Any US business can now buy ads that appear inside ChatGPT, with no minimum budget, and as of this month those ads can chase actual sales instead of just clicks. It is a new place to advertise where most of your competitors are not yet. Here is the honest way to think about testing it.
Read· 3 min read
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